Guide to naming your B2B podcast
Stepping into the world of podcasting can be daunting, but once you are all set up, there is only one thing left to decide – the name of your podcast.…
June 22, 2025
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The 80/20 split in podcasting – what does it all mean?
In his recent keynote speech at the B2B Marketing Expo, LRB’s Founder and CEO, Luke Barnett, shared his thoughts on the 80/20 split in B2B podcasting. But what is it?…
June 22, 2025
How to be a great B2B podcast host
There are many things that go into creating a successful podcast – and one of them is having a great host. However, being a B2B podcast host requires more than…
June 22, 2025
Podcasting in your local area: How to stand out
Podcasting has exploded in popularity over the past decade, no matter if it is in the B2B space, entertainment, or anything else! Therefore, it has become a powerful tool for…
June 22, 2025
Behind the scenes: LRB’s HelpHub series with Leaders Romans Group
Bristol-based videography and B2B podcast experts LRB recently worked with property services giant Leaders Romans Group – and here is a little behind the scenes information on the project. Read…
May 26, 2025
Why are leading B2B executives creating and featuring on podcasts?
B2B podcasting is at the forefront of modern marketing, and appearing on a podcast is crucial to stand out from the crowd. In today’s digital marketing landscape, B2B executives are…
May 23, 2025
How to get invited onto a B2B podcast
Are you a senior executive, industry leader, or aspiring entrepreneur? Then getting yourself onto a podcast is crucial. Podcasts are the powerful, modern medium for storytelling, brand building, and audience…
May 23, 2025
What is a B2B podcast? A complete guide from LRB
A B2B podcast is a digital audio or visual show tailored for professionals, companies, and decision-makers in specific industries. Unlike consumer-focused podcasts (B2C – business-to-customer), B2B podcasts target business audiences,…
May 16, 2025
How to write show notes that rank and increase exposure
Writing effective show notes for your B2B podcast is more than just a summary – it is a strategic opportunity to boost SEO, attract new listeners, and drive sales as…
May 15, 2025
What are the best podcast hosting platforms?
If you are looking to get started in the world of podcasting, then one of the key decisions you’ll have to make is where will it be found when prospective…
May 15, 2025